Tim Brown is the CEO of innovation and design firm IDEO, the kind of firm that companies turn to when they want a top-down rethink of a business or product -- from fast food conglomerates to high-tech startups, hospitals to universities. The firm's mission is to fuse design, business and social studies to come up with deeply researched, deeply understood designs and ideas -- they call it "design thinking."
Friday, October 2, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment